In early 2021, Statista, in cooperation with Dalia Research, surveyed over 43,000 consumers from 52 countries, in what is one of the world’s largest and most comprehensive studies on international trade. Statista thus establishes a reliable and comparable standard for the assessment of national quality labels, which will be updated over the coming years.
The idea behind the index was to find answers to the following questions: How do consumers worldwide rate products from any other given country? Which “Made in” label ranks highest with global consumers? And finally, which countries are front runners with regard to single criteria such as design, sustainability, or price/performance ratio?