14 – 16 March 2024

Skylight Hotel
Addis Ababa, Ethiopia

Accelerating German – African Trade and Investment


Accelerating German – African Trade and Investment

14 – 16 March 2024
Skylight Hotel, Addis Ababa, Ethiopia

5 Reasons Why You Should Exhibit

Gain Maximum Brand Exposure

Over 5.000 trade visitors, investors, diplomats and government personnel from Africa and around the world, providing unique opportunity for exhibitors to participate in a growing Africa´s marketplace..

Grow Your Business Network

Be where your customers and partners will be and develop highly engaged relationships through one-on-one interactions with your brand in the background. Also take advantage of our B2B networking sessions.

Generate more Business in a diplomatic Atmosphere

Over 70% of attendees at MADE IN GERMANY – AFRICA are either decision makers, purchasers or traders, underlining the fact that the event delivers real business, investment and diplomatic opportunities.

Launch New Products to Market

Fast-track your product launches within one of the fastest growing economies in the world. Get hands on with decision makers in the African market and get your product & services introduced.

Enhanced Brand Recognition

A unique opportunity to differentiate your brand from the competition and create a lasting impression on current and potential customers within a short timeframe.